BLADE HQ

I was hired as a staff writer at Blade HQ, but my responsibilities have extended far beyond writing. In 6+ months, I have worked as a photographer, graphic designer, coder, project manager, and email specialist. I have written more than 35 articles and sent over 50 email blasts with a reach to millions.

WRITING

KNIFE STEEL GUIDE

An educational, innovative exploration into blade steel. Educating the customers increases average order value and brand confidence. Highest Google Rank: 2

BENCHMADE 940 REVIEW

A review of the Benchmade 940. Expert, useful, and authentic, this article keeps viewers engaged and one click away from a purchase.
Highest Google Rank: 1

BEST EDC KNIVES

Geared towards beginners looking to buy, this piece is SEO-rich and easy to digest. A variety of options in any price range are represented.
Highest Google Rank: 1

KNIFE KNOWLEDGE

Fun, unexpected content builds community. In an industry prohibited from traditional advertising techniques, an alternative strategy is vital to growth.

SPYDERCO FLOWCHART

Always make evergreen content. Beyond its life as blog post, this flowchart was also featured on Social Media and in Email Blasts and can be recycled in the future.

STAR WARS EDC KNIVES

Understanding your demographic goes hand in hand with success and engagement. Define brand identity with authority. Start the conversation!

GRAPHIC DESIGN

YOUTUBE HOST

In July 2018, I was featured as a guest host on Blade HQ's weekly YouTube series. An expert on knives and the outdoors, I brought my experience to the table to create a dynamic and entertaining video. The Camp Knives video is a success statistically, with over 110k views (64% more than channel average), over 1,800 likes, and a #2 rank on Google. My passion and knowledge shine on video.