Grunt work and long hours were always the norms at LF. Over time, I got the chance to take on some incredibly ambitious and rewarding projects. I was the photographer for three revered seasonal lookbooks and brought product/marketing photography in-house. I launched LF into the digital age with the creation of social media accounts. From marketing and product design to sales and customer service, I had the opportunity to wear every hat.
My work at Left Field was defined by passion, relationships, and elbow grease.
Our fight at LF was against fast fashion, and there was no way we could play the same game they had already mastered. Mall brands were releasing new products on a 'micro-seasonal' basis, whereas our drops only came around twice a year.
We had to take our slice of the pie, and no one could stop us.
In June 2014, I shot and edited a video for Left Field NYC's vintage-style chain stitch embroidery service. This content served as a tool to strengthen brand identity and communicates the handcrafted nature of our product to the customer. In addition to YouTube, this video was posted to social media and product pages.
In April 2014, I acted as lead assistant to the filmmaker, Niels Alpert, in the production of a shop tour video for Left Field NYC. I was instrumental in the video concept, pre-production, music licensing, editing, and videography of the project.