At Best Only Vintage, my role included art direction, styling, photography, editing, social media, copywriting, graphic design, and the list goes on and on...
We curated a selection of vintage clothing that represented the life of America. I was contantly searching for photo textures, casting models, securing locations, and coordinating product placements.
We grew from 0 followers to over 1k. Eventually, any item posted on Instagram would sell within the hour via direct message. I focused on the people and tried to give them what they couldn't find themselves. Each order was a small piece of someone returning back—back to its home.
What's the point of investing time and energy into photography if every product you sell is a unique, one-off vintage piece that you'll never list again?
At Best Only Vintage, my responsibility was to define our brand, vision, and voice. Curated lifestyle shots communicated to our customers that we were passionate about more than just making a sale. This was our lifeblood.
Through my efforts, Best Only's photography archive amassed over 10,000 unique files that act as an inspiration resource for designers, museums, and collectors.